We are committed to safeguarding your privacy online. We have posted this privacy statement to help you understand how personally identifiable information you submit and non-personally identifiable information familiar gathers from your use of the familiar Site (www.familiar.co.uk) and service will be treated. Please read on to learn more about our commitment to your privacy.

Questions you might have that are answered in this Privacy Statement include:

1. What personally identifiable information of yours or third party personally identifiable information that is collected from you through the web site
2. The organization collecting the information
3. How the information is used
4. With whom the information may be shared
5. What choices are available to you regarding collection, use and distribution of the information
6. The kind of security procedures that are in place to protect the loss, misuse or alteration of information under familiar's control
7. How you can correct any inaccuracies in the information.

PERSONALLY IDENTIFIABLE INFORMATION

Personally identifiable information can only be collected when you voluntarily provide it. familiar may collect personally identifiable information about you during any registration process for our services. Currently, this is limited to name and e-mail address. In addition to the registration process, familiar and other third parties may ask you for personal information at other times during the course of your use of the familiar service.

Familiar will not sell, rent, or make your personally identifiable information available to a third party for a fee without your consent. Familiar may make personally identifiable information available to another company as described below:

• When you provide your consent;
• As necessary to maintain/operate the service, or to provide you with a product or service you've requested (subject to agreements of confidentiality and restrictions on use by the other company);
• As needed to enforce our Terms and Conditions of use, or otherwise protect the rights/interests of familiar, its users, or any third party;
• When we have a good faith belief that the law or any legal process requires disclosure; or
• If a company acquires all or substantially all of familiar's assets or in a merger or acquisition, but only if such company agrees to abide by this Privacy Statement;

NON-PERSONALLY IDENTIFIABLE INFORMATION

familiar may also collect non-personally identifiable information, such as preferences, postal code, and country of residence, throughout your use of the familiar Site and service. This type of information, while it may provide a general profile of a user of any of our service, does not allow familiar to identify you personally (e.g., by knowing your postal code or that you live in the U.K., we cannot identify you personally). familiar may use this information to get a general idea of who is using the familiar service and how they are using it. Familiar and its partners may analyze non-personally identifiable information to determine which areas are popular and which are not, to tailor our users' visit to the familiar Site and use of the service, and to introduce users to new areas that may interest them. Familiar may also uses this information to generate statistical reports to share with strategic partners, advertisers, and content providers.

COLLECTION OF NON-PERSONALLY IDENTIFIABLE INFORMATION (IP ADDRESSES/COOKIES)

familiar may track your domain name, which typically identifies your Internet Service Provider, or IP address, a number recorded by our servers that is used to identify your computer, to help gather and track non-personally identifiable information. We may use IP addresses to analyze trends, administer the familiar Site, track users' movement, and gather broad demographic information for aggregate use. Neither IP addresses or domain names are linked to personally identifiable information.

Familiar may also utilizes "cookie" technology. A cookie is a small amount of data sent to your browser from the familiar Site and stored on your computer's hard drive for record keeping purposes. Cookies are used, among other things, to automatically remind us who you are when you return to the familiar Site and to generally help improve the functionality of the familiar Site and service. A cookie also allows us to store and access your account preferences and to customize your web space. For example, we may use cookies for marketing purposes to make sure that the content and advertising sent to you is specific to your interests and demographics. If you do not wish to have cookies placed on your computer, you can disable cookies through your Internet browser.

OPTING-OUT

familiar does allow you to choose not to receive promotional e-mail communications from familiar and its strategic partners. Although again, you cannot opt-out of receiving information from familiar about the use and maintenance of any account you may have with us. In addition, every promotional e-mail sent by familiar or its strategic partners will contain instructions on how to unsubscribe from that particular mailing. The 'unsubscribe' instructions will, however, only pertain to that particular type of mailing (i.e. newsletters, surveys, etc.) and will not remove you from all promotional mailings sent by familiar or its strategic partners.

SECURITY

Protecting client privacy and personal information is a top priority at familiar. We make significant efforts to ensure the privacy of all personally identifiable information you provide to us. Access to all user information is restricted. Only employees whose jobs require accessing user information are granted database access or administrator level accounts on servers that contain such information. All servers containing user information are kept behind locked doors in secure data centers and require a secure login to access them remotely.

Familiar uses password protection, industry standard network encryption (128-bit SSL), access logs, and system monitoring to safeguard the confidentiality of all user information. In addition, familiar reviews its security procedures on a semi-annual basis. Nonetheless, due to the inherent dangers of the Internet, we cannot guarantee the protection of information under our control against loss, misuse or alteration.

NOTIFICATION OF CHANGES

Your personally identifiable information is subject to the Privacy Statement in place at the time you submit such information. Familiar may modify this Privacy Statement from time to time, but these modifications will only apply to information submitted after notice of the change has been given. Typically, we will post notice of a change on the familiar Site. If we substantially change our Privacy Statement as it relates to your personally identifiable information, we will notify you by e-mail using the e-mail address we have on file, so it's important to keep this information current. If at any point we would like to use your personally identifiable information in a manner inconsistent with the applicable Privacy Statement, we will seek your approval.

CONTACTING THE WEB SITE

If you have any questions about this Privacy Statement, please contact us at privacy@familiar.co.uk. If you have any technical questions, please contact us at webmaster@familiar.co.uk. Incidentally, any personally identifiable information provided in connection with inquiries related to this Privacy Statement, the Help function (or any similar inquiry or request for information) will be used solely for the purpose of responding to the inquiry and consistent with our Privacy Statement.